Product videos

Product videos are the clearest way to show what you're selling.

SecretSauce generates polished, on-brand footage that puts your product front and center - no shoot, production budget, or brief required.

We support multiple types of product video, depending on your goal:

1. Store listing video: Clean, polished footage built for your product page, online store, or marketplace listing
2. Social product video: Scroll-stopping, conversion-focused video built for TikTok, Instagram Reels, and YouTube Shorts
3. B-roll reel: Voiceover reel built from your product photos, automatically scripted and narrated in your cloned voice
4. Video ad: Scripted commercial with cinematic footage, voiceover, and text overlays
5. Cinematic video: Multi-scene cinematic short film starring your brand

1. Store listing product video

Every product video SecretSauce generates is built so that every frame looks great when paused. The cuts are timed to the beat and the shot moves from macro detail to full hero. Texture, light, and liquid are always part of the visual language, and your product's label and branding stay readable throughout.

1. Tap New Chat in the left menu
2. Tap Skills in the right panel and find @ProductVideo. Or ask the chat to create a store listing product video.
3. Share your product: Attach a product image or tag an existing product card if your product is already saved in Brand Hub.
4. Add direction (optional): Tell SecretSauce the vibe you're going for - luxury, playful, ASMR, dramatic. If you don't have anything specific in mind, SecretSauce will pick the right style based on your product.

Next, SecretSauce reads your brand, picks the best style, proposes a concept, and automatically generates your product video.

Examples

• "Make a product video for @[product]"
• "Create a cinematic video for @[product] - luxury feel, slow orbit, dark and moody"
• "Make a product video for @[product] - close-up ASMR, tactile and satisfying"
• "Animate @[product] with a dramatic slow pour"

2. Social product video

SecretSauce writes a script based on your brand strategy and product, proposes a concept with a hook, and generates a video designed to stop the scroll on TikTok, Instagram Reels, or YouTube Shorts.

1. Tap New Chat in the left menu
2. Tap Skills in the right panel and find @ProductVideo. Or ask the chat to create a social product video.
3. Share your product: Upload a product photo or tag an existing product card from Brand Hub.
4. Share your goal: Have a specific concept in mind? Describe it. Not sure? SecretSauce will propose concepts based on your product, brand, and platform.

Examples

• "Make a social video for @[product] for TikTok. Something scroll-stopping"
• "Create a Reels ad for @[product]. I want something with a strong hook and a beat drop"
• "Generate four social video concepts for @[product] and let me choose"
• "Make a YouTube Shorts ad for @[product]. Energetic, fast cuts, trending feel"

3. B-roll reel

B-roll Reels are one of the best-performing formats on Reels and TikTok right now. They hold attention longer than static posts and let you showcase your product while you narrate. SecretSauce handles the scripting, the voice, and the edit. You just post it.

SecretSauce takes your images, scripts a narrated story around them, animates each image into a video clip, adds a voiceover, and stitches everything into a finished reel. No recording setup, no editing, no CapCut.

1. Tap Voice Studio to clone your voice: If you haven't set up your voice clone yet, SecretSauce will walk you through it. This only takes a few minutes and you only do it once.
2. Tap New Chat in the left menu
3. Tap Skills in the right panel and find @bRollVideo. Or ask the chat to create a B-roll Reel.
4. Share your photos: Drop in at least 3 photos for SecretSauce to animate. Like product shots, behind-the-scenes, lifestyle, etc. The more context, the better the story.
5. Tell SecretSauce your goal: What’s the purpose of the video and for which platform? Product launch, brand story, founder intro?
6. Share a script or let SecretSauce make one

That’s it! SecretSauce reads your brand, animates the images, writes a script, syncs your cloned voice to your product footage, and produces a finished reel ready to post.

Examples

• "Make a B-roll Reel for @[product] for TikTok. Product launch, high energy, fast cuts"
• "Create a behind-the-scenes B-roll reel of our summer collection launch for Instagram"
• "Make a B-roll Reel for @[product] showing the making-of process, calm tone"

4. Video ad

Video ads are one of the highest-converting ad formats but producing them usually means hiring a videographer, writing a script, and spending weeks in post.

SecretSauce handles the full production pipeline for you: it reads your brand, writes a scene-by-scene script, generates cinematic footage, and delivers a finished commercial you can run immediately.

Three ad types, depending on the tone you're going for:

• Problem/Solution: Opens on a relatable pain point, introduces your product as the answer, closes on the transformation. Narrated with a voiceover.
• Lifestyle: On-camera talent in an aspirational setting. Emotion-first, the product appears naturally in-use. Best for premium or lifestyle brands where the feeling is what you're selling.
• High Energy: No dialogue, no talent. Rapid cuts, particle effects, bold text on beat. Built for product launches, hype moments, or brands that want to make noise.

1. Tap New Chat in the left menu
2. Tap Skills in the right panel and find @VideoAd. Or ask the chat to create a video ad.
3. Share your product: Upload a product image or tag an existing product card.
4. Pick your ad type: Problem/Solution, Lifestyle, or High Energy. Not sure? SecretSauce will recommend one based on your product and brand.
5. Add direction (optional): Describe the tone, audience, or feeling you're going for. If you skip this, SecretSauce picks the best approach from your brand codex.

5. Cinematic video

Cinematic videos turn a concept, vibe, or written idea into a multi-scene cinematic short film with consistent AI-generated characters and locations. If you want to tell a story for your brand (a founder origin, a product journey, a brand film) this is how you do it without a production team.

1. Tap New Chat in the left menu
2. Tap Skills in the right menu and find @StoryVideo. Or ask the chat to create a story video.
3. Share your starting point: Describe a concept, paste a script, upload a storyboard, or ask SecretSauce to think of something
4. Set your duration: 15s, 30s, 45s, or 60s. Default is 30 seconds.
5. Review the concept: SecretSauce proposes characters, locations, and a scene-by-scene plan. Approve it or adjust before generation starts.