Welcome to SecretSauce

SecretSauce is an AI content platform that learns your brand and generates on-brand images, ads, and social content automatically - without you having to explain your brand every time.

Most AI tools for branding start from zero every time you use them, which is why AI often doesn’t match your brand. SecretSauce is different. You build a Brand Brain once (your visual identity, voice, tone, and values), and everything you generate comes out looking like your brand from that point on.

Who is it for?

• Business owners who want more sales but don't have the bandwidth to create content
• Creators who want to take on more brand deals and deliver faster
• Freelancers who want to take on more clients without multiplying the work
• Marketing teams producing high volumes of content across markets and campaigns
• Agencies who need more creatives per client without scaling production costs

What can you create?

• Product photography
• Social media posts
• Ad creatives
• UGC videos
• Product videos
• Campaign visuals and key art
• Blog images
• Hero images, story covers, and promotional graphics
• … anything you need!

How does it work?

1. Create a Brand Brain: Drop in your website link, upload your brand files, or describe your brand in the chat

2. Brief: Chat with SecretSauce about what you want to do or create

3. Generate: Get on-brand content automatically

What's in these guides?

These guides cover everything you need to get up and running and get the most out of the SecretSauce platform.

If you're new, start with Quickstart. You'll have your Brand Brain set up and your first piece of content created in about 5 minutes.

If you're looking for something specific, use the menu on the left.